Terms of service

Last updated: September 4, 2026.

1. Acceptance of these terms

These terms of service form the agreement between you, the studio or artist subscribing to LashRetention, and MLJ, SASU, the company that publishes it. By creating an account, by using the software, or by paying a subscription invoice, you accept these terms in full. If you are subscribing on behalf of a studio, you confirm that you are allowed to bind that studio to this agreement. If you do not accept these terms, do not create an account.

2. The service we provide

LashRetention is a web based application for lash and brow studios. It records the sets you perform, calculates a fill window for each individual client from her observed arrival retention and habits, produces a retention score, sends rebooking prompts and aftercare messages on your behalf, and reports on rebook rates and chair value. It is a record keeping and communication tool. It is not a medical device, it does not give clinical advice, and it does not replace your own professional judgment about whether a client's natural lashes can carry a set.

3. Accounts and eligibility

You must be at least eighteen years old and legally able to enter a contract. You must hold whatever license, permit or registration your state requires for the services you perform, and keeping that current is your responsibility, not ours. You are responsible for the security of your login credentials and for everything done under your account, including by the artists you invite to it. Tell us promptly if you believe an account has been accessed without permission.

4. Acceptable use

You agree not to use the service to send unsolicited bulk messages to people who are not your clients, to upload content that is unlawful or that infringes someone's rights, to attempt to access another customer's account or data, to probe or stress the platform, to resell access without a written agreement, or to copy the interface for a competing product. Messages sent through the platform must comply with US telemarketing and messaging law, including obtaining consent from the client and honoring an opt out request promptly. We may suspend an account that is being used to send messages in breach of that law.

5. Subscription and billing

Plans are Solo Artist at $25 per month, Studio at $59 per month and Studio Team at $119 per month, in United States dollars. Prices exclude any sales tax or VAT that applies where you are established. Every plan is billed monthly in advance from the day you subscribe, and the same date each month afterwards. There is no setup fee, no minimum term, no annual commitment and no charge based on the number of clients, records or messages within the fair use limits published on the pricing section of the home page.

If a payment fails we retry it and write to you. If it is still unpaid fifteen days later the account moves to read only, so you can still export your records but the automated prompts stop. Prices may change once per calendar year at most, and we give at least sixty days notice by email before a change takes effect on your account.

6. Cancellation

You may cancel at any time from your account settings. Cancellation takes effect at the end of the monthly period you have already paid for, and the plan does not renew after that. We do not pro rate a part month, and we do not charge an exit fee. Your data stays available for export as CSV for thirty days after the account closes, and it is deleted after that period. We may terminate an account for a serious or repeated breach of section 4, with notice and with the same thirty day export window unless the law requires otherwise.

7. Your data

The client records, set histories, photographs, message templates and reports you create in LashRetention belong to you. We claim no ownership over them. We process them only to run the service for you, to keep backups, and to produce anonymized aggregate statistics that can never identify a studio or a client. We do not sell your data, we do not share it with advertisers, and we do not use it to train machine learning models. You can export everything at any time in a standard CSV format.

8. Service availability

We aim for 99.9% monthly availability and we publish planned maintenance in advance, scheduled outside US business hours wherever we can. Availability is measured over a calendar month and excludes planned maintenance and failures at the hosting provider or in your own internet connection. If availability falls below that target in a given month, write to us and we will credit the affected month.

9. Warranty disclaimer

The service is provided as it stands. Beyond the commitments written into these terms and the rights you have under mandatory law, we make no warranty that the software will be free of every defect, that a fill window calculation will predict a particular client's behavior, or that using the product will produce a specific revenue outcome for your studio. Retention depends on your clients, your work, your pricing and your market.

10. Limitation of liability

To the fullest extent permitted by law, our total liability for any claim connected with the service is limited to the subscription fees you actually paid in the twelve months before the event giving rise to the claim. We are not liable for lost profits, lost bookings, lost goodwill or indirect or consequential loss. Nothing in these terms excludes liability for fraud, for willful misconduct, or for anything that cannot be excluded under applicable law.

11. Indemnity

You agree to indemnify MLJ, SASU against claims, damages and reasonable legal costs arising from your use of the service in breach of these terms, from content you upload, or from messages you send through the platform to recipients who did not consent to receive them.

12. Changes to these terms

We may update these terms to reflect a change in the service or in the law. Material changes are announced by email at least thirty days before they take effect, and the date at the top of this page is updated. Continuing to use the service after that date means you accept the new version. If you do not accept it, cancel before the effective date and the old terms apply until your paid period ends.

13. Governing law and jurisdiction

These terms are governed by French law. Any dispute that cannot be settled amicably will be brought before the competent courts of Paris, France. This does not remove any protection you have under the mandatory consumer law of your own place of residence.

14. Contact

Questions about these terms, about an invoice or about an export request go to jimenezjulien42@gmail.com. See also the privacy policy and the legal notice.